Chef JJ Johnson is a cultural tastemaker and entrepreneur reshaping the American food landscape through the lens of the African diaspora. His brand is built on the idea that food is a powerful storytelling tool — one that connects continents, communities, and generations. At the heart of JJ's work is FIELDTRIP, his acclaimed rice bowl restaurant concept. With four locations across New York City and expansion on the horizon, FIELDTRIP offers a new vision of fast-casual dining that's deeply rooted in tradition, flavor, and equity. By working with local rice farmers and food producers, JJ is building a sustainable supply chain that honors the origins of each grain.
JJ's brand extends beyond restaurants. As a public figure, author, and television personality, he uses his platform to challenge the status quo and advocate for food justice. Whether through his TV show Just Eats, partnerships with culinary leaders, or forthcoming restaurant Bankside (opening May in collaboration with Mark Lore and Wonder), JJ is committed to creating spaces that celebrate culture, heritage, and innovation. His journey is more than a career — it's a movement. And rice is just the beginning.